The client came to us with big dreams and a limiting name. Together, we arrived at the benefits the name needed to convey.
The company’s scalable platform and suite of tailored tools were designed to enable two-way, real-time, multimedia communications.
Primary messages included:
This was the story of a technology company providing a critical, life-saving connection between leaders of public and private organizations and their citizens and employees - but their current name didn’t tell this story.
ABOUT THE NAME:
Dictionary; associative; n.
Atelopus Zeteki; a.k.a. the Panamanian Golden Frog is an endangered species native to the rain forests of Panama
The Zeteki is highly social and very alert to its surroundings; it is unique in its ability to communicate with sounds and gestures... It hears, sees and reacts to things most miss - supporting the “Critical Communications” brand story.
We especially liked Zeteki because the use of an animal, ironically, humanized a platform that might be seen as overly cold and technical.
The association with leaping ability – 20x its own body length! - suggested an organization making significant advancements – “leapfrogging” existing models and practices in the communications technology space.
The Zeteki is also just plain cool.