This company was flipping an enterprise-centric customer engagement model – going from company-out to customer-in.
In doing so, it liberated customers to:
How we’re different:
For the consumer:
ABOUT THE NAME:
Building off the brief, we established the following guidelines:
Name should be:
The result was Quiq - coined from the word “quick”, meaning both fast as well as smart, plus “IQ” - ubiquitously connected with intelligence.
Together, this seemingly simple name supports the brand positioning as a brilliant platform that is exceedingly easy to use.