We create names that are both great and ownable.

Naming can be very difficult, and we believe that most often challenges stem from the lack of a clear target. By developing a clearly defined goal and creative guardrails for the naming project, the exercise becomes one that is more efficient - and ultimately, more successful. We will lead you through this process to ensure alignment every step of the way, delivering a short list of great names which have been pre-screened for trademark clearance.

The naming services we offer:

Company naming

Product naming

Product portfolio naming

(That is, deployment of the brand architecture and naming system strategy (outlined above) across your entire product portfolio)

Related Information

Why A Name Is Worth Your Time

As small business owners, we know what it’s like to be resource-constrained. And we understand that when trying to build a business, it’s important to...

Brand Names and Brand Equity

  Brand equity is built over time, and as a result, it frequently comes up as a reason NOT to re-name a company. While the value of the current name should...

Coined Names: Gud, Badd, & Ugh-ly

First, a definition: a coined name is a newly created word, used as a name. Popular examples include Xerox, Hulu, and Oreo. A coined name is distinct from a...