What We Do
Brand Names and Brand Equity
Brand equity is built over time, and as a result, it frequently comes up as a reason NOT to re-name a company. While the value of the current name should...
(Almost) Everything You Need To Know About Naming Your Company Or Product
Below, we lay out the pros, cons, and costs associated with every way you could tackle this naming project - and provide additional resources and...
My Agency Says They Can Create Names
You may not realize it, but your agency likely employs freelancers, and if you ask them to name something for you, odds are pretty good that they’ll come to...
How To Talk A Founder Out Of Naming Their Startup Something Terrible
There’s not a Unicorn out there with a less-than-Unicorn-worthy name.
Why Brand Architecture Matters
In our experience, companies that lack a strong brand architecture can only go so far. As an agency, it doesn’t matter how good you are -- if the brand...
How To Know When It's Time To Invest In Branding
We understand that in the beginning, it’s all about the product. Product-market fit, product development, product product product.
Authenticity has always been a cornerstone of brand development, and it’s only going to get more important. There’s a reason your customers like your brand....
Strike A Pose(ition)
A brand’s position is not how the company sees itself or the way it goes to market or pitches to clients and investors. A brand’s position is the space it...
McDonalds does it. Apple does it. So, naming themes must be a good thing. Right? We’ll play it safe – and say “it depends.” McDonald’s naming theme is great....
No, We Don't Create Brands
When asked by a prospective client how we’re different, I might respond by listing what we don’t do. This is a little odd in a pitch situation – generally,...
Why You Need A Namer
At the end of the day, truly great names are going to come from truly great namers. Don’t be frustrated if your design team and copywriting team struggle...
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