Some Words About Words

How To Save Time And Money By Pre-Screening Names

It can be difficult to “move on” when the team has fallen in love with a name which later fails to clear trademark testing. In fact, it usually means you... Continue Reading

Helping Clients Think Ahead

One of the most common reasons a company is forced to embark on a messy renaming or rebranding project has to do with a lack of foresight. This is completely... Continue Reading

How To Help Clients Move On

It’s bound to happen -- a name fails to clear the trademark search, and the client doesn’t want to give it up. Surely there’s another way? What if I add “__”... Continue Reading

How To Help Your Clients Be Brave (Not Stupid)

While we’ve talked about the importance of being able to sell a name, and touched on the fact that most great names aren’t the most comfortable ones, at... Continue Reading