Mark’s expertise in brand strategy, brand architecture, naming, and name systems has been leveraged by some of the world’s best-known branding firms. Mark directed the verbal branding practices at FutureBrand and Landor New York, as well as corporate branding for Sterling Brands, before striking out on his own - first heading 800 Degrees, an Atlanta-based brand consultancy, and later founding StokeSignals.
Historically, Mark has managed large-scale programs ranging from naming and renaming assignments to global repositioning and brand architecture development for clients such as Boston Scientific, Coca-Cola, General Motors, J&J, Microsoft, Proctor & Gamble, Turner Broadcasting, and Visa.
Liz began her career on the client side, working for companies ranging from small independent businesses to Hamilton Beach. Most recently she served as the Marketing Director for Marpac, where she built the brand from the ground up, and in the process, discovered a passion for verbal identity - and naming, in particular.
Liz holds degrees from Yale University and the VCU Brandcenter and brings a strong background in brand management and marketing strategy to the table, as well as an empathetic appreciation for the business goals associated with creative projects.
StokeSignals is a combined, associative name.
We know “stoke” to mean “to stir or shake up, to excite.”
And a “signal” is anything that “serves to indicate, warn, direct, or command – such as a sound, a light, a gesture, an act, or a word.”
Any manifestation of the brand, such as a name or logo, is a signal – an outward sign or statement of the brand’s purpose. These signals boil down to one simple thing: a promise.
StokeSignals: we’re helping our clients build powerful brands that promise to excite, stir and inspire customers to action.